The GeneralEvent will track the following parameters:
Use it to create Custom Audiences, Custom Conversions, or for Facebook Analytics.
On Facebook and Pinterest, the event will send these parameters:
On Google Analytics, the event will have the following structure:
The ClickEvent will have the following parameters on Facebook and Pinterest:
Use it to create specific Custom Audiences or Custom Conversions.
On Google Analytics the event will have the following structure:
The event will have 5 separate triggers:
On Facebook and Pinterest it will have the following parameters:
On Google Analytics it will have:
On Facebook and Pinterest the event will have the following parameters:
On Google Analytics it will have this structure:
This event will have the following parameters on Facebook and Pinterest:
On Google Analytics it will have the following structure:
On Facebook and Pinterest, the event will have the following parameters:
On Google Analytics, the event will have this structure:
This event will have the following parameters on Facebook and Pinterest:
On Google Analytics it will have the next structure:
This event will have the following parameters on Facebook and Pinterest:
All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:
The following events are used for Dynamic Product Ads:
IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.
Your WooCommerce events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.
The PRO version will track even more parameters, helping you to create even more Custom Conversions or Audiences. The browser's time-related parameters will help you understand when your clients convert (their time).
Your Purchase event tracks important parameters. They can be used for Custom Audiences or Conversions.
The PRO version Purchase event will track an extraordinary number of extra useful parameters. Use them for your super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.
In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.
The pro version implements the Google Ads tag (former AdWords). All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.
This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.
Value is mandatory for this event.
Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.
We also added a "total" parameter for this event that will always reflect the full value of each purchase.
Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:
The following events are used for Dynamic Product Ads:
IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.
Your Easy Digital Downloads events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.
The PRO version will track even more parameters, helping you to create even more Custom Conversions or Audiences. The browser's time-related parameters will help you understand when your clients convert (their time).
Your Purchase event tracks important parameters. They can be used for Custom Audiences or Conversions.
The PRO version Purchase event will track an extraordinary number of extra useful parameters. Use them for your super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.
In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.
The pro version implements the Google Ads tag (former AdWords). All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.
In-depth e-commerce data will be sent to Google Ads, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Ads E-commerce reports.
This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.
Value is mandatory for this event.
Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.
We also added a "total" parameter for this event that will always reflect the full value of each purchase.
Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
All the e-commerce events will have the required parameters for Google Ads Dynamic Remarketing.
If you have access to Google Merchant, select the Retail vertical. In this case, the following parameters will be added:
Dynamic Remarketing will be done through Google Merchant.
If you don't have access to Google Merchant, select the Custom vertical. In this case, the following parameters will be added:
Dynamic Remarketing will be done using a Custom feed.
You can use this option to match the product ID that Google Ads Tag will use for the Dynamic Remarketing parameters. The ID should be identical to the one used by your Google Merchant or Custom feed.
Transform this event into a Google Ads conversion:
Create a conversion inside your Google Ads account, copy its label and paste it here.
If you have more than one Google Tags installed, select the same one where the conversion was created.
Cross-domain measurement makes it possible for Analytics to see sessions on two related sites (such as an ecommerce site and a separate shopping cart site) as a single session.